Article marketing has evolved on the internet in response to the simultaneous development of search engine technologies. The old search engine tricks that once worked well simply no longer work. The indices have become immensely complex and rely on what is called Latent Semantic Indexing or LSI. Without getting too scientific, it basically involves a complex set of algorithms that emulate the thought processes of humans in the way they categorize information. The result is that quality content is what is most rewarded by the search engine indices. The black hat techniques of old will only get you banned. Hence we have seen the rise of article marketing and the creation of short articles as they key to optimizing websites now and probably well into the future.
Posts Tagged ‘Black Hat’
Fundamental Concepts Of SEO
By Carey Lim
Any query of a popular word in a search engine would yield a large number of results. In such a competitive scenario, Search Engine Optimization or SEO enables a company to come within the top search results for a query relating to a particular word. Figuring at the top of a web search [...]
